The Power of The Stop Sign

What makes a stop sign, a stop sign?

What gives it power to make you pause throughout your busy day? We have been trained to respond a particular way to the signs. A stop sign has no power to those who don’t know the reason or the use of the sign. The actual power is not in the sign itself, it is in the assumed usage of the sign.

Your job as an entrepreneur is to teach others the value and need for your product in their busy world. If they don’t know, they can roll by and be none the wiser.

Think about how to focus on the need for your product..

What question does your product solve?

When you think of how your product is used, think about if it would be a product that would solve the problem permanently or a series of purchases.

It is a one stop shop?

Think about if your product will solve many problems or just one.

Is it easy to operate?

Think about if your product need an instructional manual. How would you package it, brochure or video or website?

You’ve got to answer these questions to make sure your product or service is going to improve the lives of your customers. Your job as an entrepreneur is to introduce the product or service in such a way that your customers will have to stop and stare.

Keep working on your dream!

~T

​​SMLXL